42@RubiconsEdge.com | Spokane, Washington, USA | +1 509-425-3904
About Samantha Potter
I work with individuals, organizations, and families at moments when something essential is changing and the familiar way forward no longer holds.
Sometimes that change arrives quietly as a growing misalignment. Sometimes it arrives suddenly through loss, responsibility, or profound transition. My role is to help people and systems move through these thresholds with clarity, steadiness, and integrity.
A Grounded Approach
to Complex Thresholds
My work sits at the intersection of mindset and transformational coaching, values and communication alignment, intuitive and energy-based practices, and end-of-life support. While the contexts differ, the underlying orientation is consistent: restore alignment, surface what is operating beneath the surface, and support conscious movement forward.
I am not interested in fixing people or forcing outcomes. I work with what is already present, often beneath awareness, and help bring it into conscious relationship.
This work is structured without being rigid, intuitive without being ungrounded, and compassionate without bypassing reality. It is designed for people who want depth, clarity, and honesty rather than quick answers.
The Catalyst Role
Across all of my work runs a single through-line: I serve as a catalyst.
I do not create change for others. I hold the conditions that allow insight, integration, and movement to emerge from within the person or system itself. Whether through coaching, organizational work, energy practices, community, or end-of-life support, my role is to help illuminate what is ready to shift and support it with care.
This is why the language of thresholds matters here. Transformation does not happen in abstraction. It happens at edges.
My understanding of thresholds is not abstract. I have crossed my own points of no return; professionally, relationally, and in direct relationship to mortality. Through lived experience, as well as in my years of training and work with others, I learned firsthand how destabilizing and disorienting irreversible change can be. Those experiences inform how I pace the work, how carefully I listen, and how seriously I hold the responsibility of guiding others through moments that cannot be undone.
Background & Experience
Before moving fully into this work, I spent nearly three decades in transactional law, specializing in estate planning , probate, private-money lending, and entity formation and maintenance. That experience shaped how I work today: with precision, respect for complexity, and a deep awareness of how decisions ripple across lives, families, and systems.
Over time, my work expanded to include mindset and transformational coaching, values-based organizational work, intuitive and shamanic energy practices, and formal training as an End-of-Life Doula. These paths are not separate chapters; they inform one another continuously.
I am particularly attuned to moments when ethics, identity, responsibility, and meaning intersect.
Working Together
I work with people in several contexts:
Individuals navigating personal or professional transitions
Leaders and organizations seeking values and communication alignment
Caregivers of loved ones with a life-limiting or terminal diagnosis
Individuals approaching the end of life who want support, advocacy, and meaning-centered care
Some people work with me intensively and privately. Others engage through organizational consulting, group programs or in community. And there are some that begin in one context, and discover that one or more of the other containers also improve their world.
The container matters, and we choose it deliberately.
On Fit and Pacing
Not every inquiry leads to ongoing work, and not every transition requires the same kind of support. I value clarity over urgency and fit over volume.
If we work together, it will be because the container, timing, and intention align.
This work is about meeting life and work honestly at the edge and choosing how to move forward with care.